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WatchGuard Technologies

Product Marketing Manager

Marketing - Programs – Seattle, Washington
Department Marketing - Programs
Employment Type Regular Full Time

About the Position:

As a Product Marketing Manager, you will be responsible for inbound and outbound marketing activities including content and material creation and execution of product launches. You will create the messaging and positioning for WatchGuard products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel through sales tools and training.

Position Responsibilities:

  • Develop product positioning and messaging that differentiates your products in global markets, along with supporting assets
  • Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products. Deliver training, presentation, and demos as necessary to help sales, partners and prospective customers understand our value
  • Plan and manage the launch of new products and releases while managing the cross-functional implementation of the launch plan
  • Become the expert in Midmarket buyers and channel partners, including how, what, who, when, and where they buy
  • Become the expert in WatchGuard products, and evangelize the aspects that allow us to win against the competition
  • Develop the strategy and manage the marketing programs that drive demand for your products
  • Offer Press and Analyst support to the Marketing Communications team as needed
  • Partner with Product Management counterparts and field marketing teams to support the go to market plans (channel programs/promotions, product positioning, sales briefs, promotions, PR activities)
  • Frequent engagement with inside and outside sales teams, channel partners, and distributors to ensure tight and consistent messaging is reaching current and prospective customers

Skills and Qualifications:

  • Bachelor’s in business/marketing, or equivalent experience
  • 5+ years of B2B product marketing for a technology company
  • Excellent storytelling, written and verbal, an absolute must
  • Ability to influence others (co-workers, partners, and vendors)
  • Proven ability to understand technology and explain to multiple audiences
  • PowerPoint and Webinar guru
  • Willing to travel 10%


  • Experience in the network security, Wi-Fi, or multi-factor authentication spaces
  • Experience navigating a 2-tier channel organization, reliant on a diverse community of VARS, MSSPs, and Distributors
  • History of launching game changing technology products
  • Experience marketing to IT Security professionals
  • Advanced Degree or Certifications in Business, Marketing, or Technical Discipline

Why Work for WatchGuard?

At WatchGuard we create smart security, simply done. We’re a leader in building cyber security hardware, wireless, and cloud solutions that protect small and midsize businesses, and distributed enterprises worldwide. Our award-winning network security solutions provide layered, enterprise-grade protection that is easy to deploy and manage. Whether you are an industry veteran, or at the beginning of your career, now is an amazing time to work in the security industry, and there’s never been a better time to be at WatchGuard.

We love solving the industry’s toughest challenges, and our innovation keeps our customers ahead of increasingly sophisticated hackers, which has fueled record revenues. We’re heavily reinvesting in the company and driving rapid acceleration across all aspects of our business. As a result, our employee base has nearly doubled in the last three years, organically and through acquisition.

Our company culture places intense focus on our customers and employees. From the newest employee to our CEO, you'll find that each person at WatchGuard embodies our core values: accountability, passion for success, community building, and maintaining a customer focus in all things. 

WatchGuard Technologies is privately backed by equity firms Vector Capital and Francisco Partners, and has headquarters in Seattle, Washington, with offices throughout North America, Europe, Asia Pacific, and Latin America.

As an Equal Opportunity Employer, we are committed to a diverse workforce
WatchGuard participates in E-verify

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  • Location
    Seattle, Washington
  • Department
    Marketing - Programs
  • Employment Type
    Regular Full Time
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